Gina Blake

Passionate, curious product leader with extensive experience managing all aspects of project lifecycle including roadmap prioritization, user and design research, go-to-market strategy, branding, content generation, client and partner communications, agile development, and scrum team ownership.

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What I Do

Product Management

Prioritize the roadmap, identify key metrics, articulate business requirements for new features and enhancements, conduct user and design research, use case diagramming, manage and reassess backlog based on business needs.

Customer Success

Cultivate fruitful customer relationships, advocate on behalf of each client to ensure unique needs are being met, troubleshoot and manage issues with robust communication.

Project Management

Shepherd projects from concept ideation through execution of all deliverables, manage expectations of key stakeholders, identify areas for optimization, prioritize resources and features to meet deadlines.

Copy and Content Strategy

Schedule, maintain, and propose enhancements for clients’ content strategies, copywriting and editing, e-commerce merchandising optimization, and marketing roadmap.